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How to Use Market Research to Target Your Audience on Social Media (w/ Sheila Donovan)
October 28 @ 6:30 pm - 7:30 pm
“Everybody is on Facebook.” “Forget Facebook, Instagram is the place to be.” “Men don’t use Pinterest.”
These are the phrases that you might hear marketing experts say. But are they true?
The one way to know which social platform is right for your business is to do some research. Research will help you quickly bust all the myths about social media and help you laser focus on your target audience.
In this session you will learn how to research your target market using traditional methods and publicly available data. You will then learn how to translate his knowledge into a powerful targeting strategy on Facebook and Instagram.
For over 50 years, SCORE has served as America’s premier source of free business mentoring and education. As a resource partner of the U.S. Small Business Administration (SBA), SCORE has helped more than 11 million entrepreneurs through mentoring, workshops and educational resources since 1964.